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  • Writer's pictureIgor Tkachenko

Why do we need one more social network?

Updated: Apr 27

Two hands holding up smartphones of different colors, showcasing their unique features and designs.

Before we begin our new action, let us return to our previous blog post, where we discovered the complexities of how to build a social network on top of self-sovereign identity.

The world may be already overloaded with a multiplicity of platforms catering to diverse demands, such as those specializing in brief material (Twitter), interaction (Telegram), long videos (YouTube), short videos (TikTok), and photographs (Instagram), among others, in the field of social networks.

One could argue that the introduction of yet another social network is unnecessary. After all, platforms like Quora and Reddit cover a wide range of topics and don't appear to leave much opportunity for creativity, do they?

Conversely, debates about decentralized social networks abound in Web 3.0 and computer science groups. Some people are even thinking about blockchains with content in mind. Would you like to make your social media material undeletable and pay for each post or like? In most cases, it appears to us to be an attempt to integrate two notions that make little practical sense or are unlikely to be implemented shortly. It appears short-sighted to combine social networks and blockchains to develop something valuable from their combination.

  • Certainly, challenges loom large in the area of social networks. Discussions abound on the internet and Q&A sites, underlining the prevalent issue of content manipulation affecting user timelines. The motivation for this manipulation is obvious: current social networks, driven by ad income, promote content that elicits immediate reactions, which frequently diverges from what users desire.

  • When data enters into the hands of people with malevolent intentions, such as authoritarian governments, it can be used as a weapon against your freedom and privacy (thank you, VK and Yandex).

We support the idea of self-sovereign identity. In essence, this prospective notion entails digitizing all of your legal documents and storing them on your own devices, together with your internet profiles and personal data, rather than on corporate servers.

This method allows you to protect your privacy while still asserting control over your data. However, popularizing this strategy presents a significant obstacle, analogous to a chicken-and-egg puzzle.

Female executive pleased with phone notification.

So It will be a great to have a social network where:

  • You retain ownership of your personal data (literally storing it yourself).

  • You can be assured that the content you create will reach its intended audience.

  • You have confidence that you will receive precisely the content you requested.

  • You can seamlessly connect with influencers and businesses without interruptions.

And a self-sovereign based social network will certainly could delivery such qualities.

Finally, this discussion sheds light on the changing environment of social networks as well as the issues they confront in the modern digital world. The article focuses on the critical issues of content manipulation, privacy violations, and the potential weaponization of personal data in the hands of malevolent actors. Amidst these worries, the concept of self-sovereign identity emerges as a beacon of hope, allowing individuals the ability to take control of their personal data and privacy.

Grateful for your presence on this journey! Look forward to our next blog, where we'll venture into the captivating world of can SSI based social network be fun. Stay tuned!

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